Donni Davy’s cosmetic brand Half Magic Beauty will add an extra twist to any makeup routine. Fans of HBO’s Euphoria know Donni for her creative, colorful, and intricate makeup looks she’s designed for all the cast members.

These looks include Maddy’s rhinestone and teal eyeshadow to Jules’s glitter-washed eyes. Donni gave new life to editorial makeup, and fans from across the globe are recreating her dramatic, eccentric, and unique makeup looks.

Finally, Donni has launched her brand, Half Magic Beauty. Now the Euphoria-inspired makeup brand is filling in the gaps in the makeup industry by providing wearable, editorial makeup products.

What else can you expect from Half Magic Beauty?
About Donni & Half Magic
Half Magic Beauty has released distinctive and versatile makeup products. In addition, this brand caters to all levels of expertise, so beginners and professionals can enjoy these products.

Half Magic states, “our vegan and cruelty-free products help you shape-shift with every day – using intensely saturated pigments in bold mattes and multidimensional shimmers. All you need is a mirror and your creativity.”

Donni Davy is an award-winning makeup artist who inspires millions worldwide to step out of the box with makeup. Donni claims “she’s been dreaming up impossible-to-find makeup products and shade since her very first film job.”

Products That Pack a Punch
CHROMADDICTION MATTE ($24, shop here):

The Chromadditicion line is available in a matte and shimmer finish. However, the matte is ideal for creating bold and saturated looks. Half Magic describes this product as an eye paint that can bring your graphic liner or eyeshadow to life.

This creamy and pigmented formula will allow you to create sharp lines or a diffused effect. Also, this eye paint will blend like a dream and set into place without budging.

Half Magic ensures the Chromaddiction line is water, transfer, crease, and smudge-proof.

Euphoria fans may recognize these iconic face decals used in the first season from Face Lace. They’ve teamed up with Donni to help her create her twist on face decals.

The SPIKED set features multiple black and holographic eyeliner stickers that can be applied anywhere on the face. In addition, face decals are ideal for beginners and pros who want to make a statement.

Lastly, you can customize these decals with makeup to fit your desires.


The Magic Brownie Liptrik Kit will instantly give you that 90s-inspired lip. This limited edition and curated lip kit features the Mouthcloud Soft Matte Lip Cream in Magic Brownie and Sculptitude 2-in-1 Lip Liner in I Have Needs and I’ll Pray for You.

Half Magic crafted this lip duo to provide endless possibilities. Also, this lip cream includes a “paint-like” applicator to dispense product with ease. In addition, the texture is velvety-soft with a long-wear formulation.

Tools of the Trade

Leave makeup mistakes in the past with this silicone guide. This one-of-a-kind tool will ensure that your eyeliner is always even and that your eyeshadow has clean lines. In addition, it sits comfortably on the outer corner of the eye.

The Wing Magician is reusable, dishwasher-safe, and travel-friendly. You can even gently clean it between uses with soap and warm water, so it’s ready to go. In addition, its diamond shape will help create a spot-on guide for every eye shape.


Do you ever wonder how Donni creates crisp eyeliner looks for Euphoria? This pocket-sized eyeliner brush will ensure you master all the little details of the makeup.

Half Magic prioritizes comfort while developing this eyeliner brush. Its half-moon brush shape will pack on product tightly to the lash line. In addition, the tip of the brush will quickly create an intense flick.